In the 2024 Freeman Trends report, I learn ed that attendees don’t just want to swing by an exhibit booth and grab a pamphlet. They want...

It's science: An object at rest stays at rest. But psychology tells us that a human in motion NEEDS to rest. And unfortunately (for event...

I heard it 5 times in the last 7 days as I had 1:1s with new Club Ichi members. After a long and successful corporate career, they were...

When you move from corporate to freelance or when you're forced from corporate to job hunting or when you launch your own company, the...

This is the last week of school for my kids in the Austin area before summer. For the life of me, I can't figure out how it's already...

In September of last year, we hosted a CMO roundtable and the topic of 2024 marketing budget came up in the midst of mass marketing...

Martiz just released their Registration Insights Report and it’s terrifying, but not surprising. One in four registrants sign up for...

Events are one of the most powerful ways to connect with and engage your community. They help you build relationships, grow your...