top of page
PODCAST cover art .png

Fabulously barefoot conversations with incredible experience economy professionals. From wellness to demand gen to full funnel event marketing, these conversations are broken into bite-sized nibblets of 5-to-7-minute ear candy. 

Listen on Spotify, Podcast Addict, Apple Podcasts, or wherever you consume your podcasts!

THE BAREFOOT BUSINESS PODCAST

Wanna be a guest or guest host?

We love new perspectives, fresh questions, and a little bit of fiesty conversation. If you want in on it, contact Liz@thecommunityfactory.com

Episodes

Tradeshows: Low attendance? But better qualified? How is it out there?

A conversation with corporate event professionals about the state of attendance in industry events and how we're replacing the top of funnel losses that came from pulling back on 3rd party trade shows. What's the new demand gen plan?

How corporate magic drives connection

We've all had that comedian or entertainer that just didn't jive with our clients. In this continuing conversation with Liz and Mike Duseberg they discuss ensuring that the business purpose comes first when hiring corporate entertainment. Shared experiences drive trust and connection and keep the environment business-ready. The right talent can make the right connections count.

The magic of the funnel (but like... the MAGIC, magic!)

Join Liz as she chats with professional magician and corporate entertainer Mike Duseberg to explore how to use magic and entertainment as top-of-funnel engagement at tradeshows, and how to use comedy and entertainment as bottom-of-the-funnel relationship-building at hospitality events. Mike is living proof that entertainment is strategic!

Return on Wellness Part 1: Wellness Shaming

We chat with Dave Stevens about his newly-released White Paper "Increase ROI by Increasing Wellness," which we dubbed in the podcast as "Return on Wellness." White Paper written in collaboration by: Ariadni Pereira and Tanya Andrade, Olympian Meetings Rachelle Soper, M.D., Nutrition by Physician David T Stevens, Alation Read the whole report here: https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf

Return on Wellness Part 2: Body movin' moment!

We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI. Dave leads us through the quickest way to get your attendees up and moving for more brainflow that leads to better content retention. White Paper written in collaboration by: Ariadni Pereira and Tanya Andrade, Olympian Meetings Rachelle Soper, M.D., Nutrition by Physician David T Stevens, Alation Read the whole report here: https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf

Return on Wellness Part 3: The importance of meals

We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI. Dave explains the third pillar of meeting wellness: Meals. White Paper written in collaboration by: Ariadni Pereira and Tanya Andrade, Olympian Meetings Rachelle Soper, M.D., Nutrition by Physician David T Stevens, Alation Read the whole report here: https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf

Return on Wellness Part 4: Things have changed, and we need to evolve with the times

We're joined by Dave Stevens, author of the white paper "Increase ROI by Increasing Wellness" to discuss how wellness impacts your event program's ROI. White Paper written in collaboration by: Ariadni Pereira and Tanya Andrade, Olympian Meetings Rachelle Soper, M.D., Nutrition by Physician David T Stevens, Alation Read the whole report here: https://www.prevuemeetings.com/wp-content/uploads/2022/03/Wellness_WhitePaper_2022.pdf

Are attractive characters required to lead community on social?

What is needed to drive community on social media? An attractive character? Community Factory Co-Founder, Liz Lathan, sits down with a brand marketer and gets the inside scoop of one of the elements required to grow your community online and in person.

Peer Advice for the Experience Industry

Bellwether's Richard Steinau joins a living room full of corporate event marketers to get their best piece of advice to a peer in the event industry. Do your homework, push limits, enable your colleagues, and more!

Is anyone even measuring their sponsorships?

We pay big bucks for the big sign, but is anyone actually measuring the impact of those sponsorships, or do we only measure the surround activities that support that big name moment? The Community Factory's Liz Lathan sits down with a living room full of corporate event marketers to discuss.

The Intersection between Community and Audience

There's an audience, then there's the community. Where do they meet? Can you create community on social media? What makes an authentic community-driven relationship? The Community Factory's Liz Lathan sits down with marketing expert Havilah Tower-Perkins to discuss.

Creating Choose Your Own Adventure Events

Should events be all one choice for everyone for a singular shared experience, or should producers craft a variety of options, allowing participants to choose their own adventure? Bellwether's Richard Steinau leads the conversation with a living room full of corporate event marketers.

Collaborators

As a community, we don't believe in traditional sponsorships - i.e. an exchange of money for logos. We hold true to our values that community is supportive and inclusive. We love to collaborate with partners who can give and receive value by contributing to the community. If your company is interested in being a guest on our podcast, supporting one of our gatherings, or contributing content as a resource to our community, please reach out to Nicole@thecommunityfactory.com

Thank you to Bellwether and Ibble for hosting our in-person gathering and podcast recording in Austin! Bellwether provided the food and hosted the podcast recordings, Ibble provided the space, the drinks, and the podcast studio! That's how we collaborate!

Need some ideas and basic pricing? Download our partnership prospectus. 

bottom of page