B2B Event Marketer Career Accelerator
$159 Insiders | $795 non-Insiders
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February 10: Live class (Zoom)
The Marketing Funnel & Buyer’s Journey
12:00-1:30pm Central
Recorded sessions (Homework) for the week:
Section 1: Marketing 101
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Performance Marketing
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Intro to Digital Marketing
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The Funnel is Dead: Omnichannel Digital Engagement
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Account-Based Marketing
February 17: Liz class (Zoom)
Strategic Event Marketing
12:00-1:30pm Central
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Recorded sessions (Homework) for the week:
Section 2: The Numbers That Matter to Your Career
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Intro to Marketing Operations
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What is Sales Enablement?
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Intro to Revenue Operations
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Stakeholder Management
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How to Talk to Your CFO
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Telling Stories with Data to Drive Influence
February 24: Live class (Zoom)
Using Modern Marketing in Your Events
​12:00-1:30pm Central
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Recorded sessions (Homework) for the week:
Section 3: Career Paths
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From A to B
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Event Coordinator to Event Director
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Event Manager to VP of Marketing
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Event Director to CEO
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Corporate Event Marketer to Freelancer/Solopreneur
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Options in Corporate Events
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Field Marketer
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Conference Director
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Event Strategist
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Event Operations
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Event Adjacent Roles
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Product Marketer
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Marketing Campaign Manager
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Content Marketing Manager
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Community Manager
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Ready to expand your marketing and business vocabulary to better align your role with a higher pay band? This masterclass will give you the fundamentals you need to speak the language of business and grow your career.
Marketing 101:
Now we get into the heart of marketing. You'll pick up some of the lingo and concepts you need to make your conversations more strategic.

Liz Lathan:
The Marketing Funnel & Buyer's Journey



Intro to Digital Marketing
Marilyn Silva:
Omnichannel Digital Engagement
Kayla Drake:
Account-Based Marketing
The Numbers that Matter to Your Career:
Business is all about the bottom line. Want to make more money? Then tie your job to the numbers! This segment will take you through all the numbers you need to know to shine.

Intro to Marketing Operations + Sales Operations


Gail Behun:
What is Sales Enablement?


Karen Wood-Maris:
Intro to RevOps

Gabriella Robuccio:
Stakeholder Management

Michael Barnett: How to talk to your CFO


Vinnu Deshetty:
Metrics that Matter
Justin Zebell:
Telling stories with Data
Career Path Conversations:
Understanding the unique perspective event marketing roles play in career growth and highlighting the skills gaps that event professionals may need to fill in order to move up the corporate ladder.




Stefanie Pearce:
From Event Coordinator to Director of Experiential
Christina Tomlinson:
From Director of Events to VP of Marketing
Angie Smith:
From Director of Events to CEO
Nelia Nunes:
From Event Operations
to Solopreneur
Event Role Explorations:
There are many roles you can take as an event marketer. In this section, we'll meet with four event professionals who have very different roles inside their companies.




Sarah Alvarez:
Field Marketing
Raleigh Melancon:
Event Strategist
Laura Vogel:
Conference Director
Ashley Jenkins:
Event Operations
Nicole Morris:
Event Operations