Updated: Nov 10, 2022
Need the basics and want someone to walk you through everything you need to know? Here are a couple of great resources at all price points we've found around the web.
ITSMA’s Fundamentals of ABM Training course can help you build a strong foundation. The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.
During the Fundamentals of ABM Training, you’ll:
Learn from top ABM experts
Explore real-world case studies
Participate in group discussions
Network with peers facing similar ABM challenges
Whether you’re just getting started with ABM, want to refamiliarize yourself with the TEAM Framework, or are looking to add an account-based certification to your resume, LinkedIn’s ABM Foundations course — hosted by Terminus co-founder Sangram Vajre — has all the actionable detail you need to craft the right message to the right customers at the right time.
What is ABM? Account-Based Marketing is a growth strategy in which marketing and sales
work together to create personalized buying experiences for a select set of high value companies. Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help. Access this free class.
Want more training from the perspective of an event professional? Get an overview of all modern marketing concepts and how they apply to events with Haute Dokimazo's Modern Marketing for Event Professionals. These 6 classes break down concepts, vocabulary, and how to actually implement them in events. ABM is part of the overall learning track.