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Best books for gaining mad skillz for 3rd party tradeshow lead gen

Updated: Nov 10, 2022

The 50 Secrets of Trade Show Success

Everything you need to know to succeed at your next trade show, from maximizing lead generation, through choosing the best giveaways to measuring accurate ROI (Kindle Edition)

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  • Are you sick and tired of getting mediocre results at trade shows?

  • Do you feel your booth looks just like everyone else’s?

  • Could your company be following up better on the leads you worked so hard to collect at the show?

If you answered ‘yes’ to any of these questions, then this book is for you.

Marketing Executives are struggling to justify their trade show budgets, but great results are often hard to achieve and even harder to measure and communicate.

The 50 Secrets of Trade Show Success provides a clear, step-by-step explanation of everything you need to know in order to succeed at your next trade show.

From maximizing lead generation, through choosing the best giveaways, to measuring accurate ROI – it’s all in here and ready to make you a marketing superstar!

Trade Show and Event Marketing

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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers (Que BizTech)

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Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets.

Discover how to:

  • Create goals, measurable objectives, and strategies

  • Identify the tools and techniques most likely to work for you

  • Integrate social media and virtual events with existing pre-show, at-show and post-show tactics

  • Avoid older "virtual" techniques that have been proven to fail

  • Make the most of live streaming, video interviewing, mobile polling, and other innovations

  • Expand and enhance your community of customers and prospects year-round

  • Demonstrate the value of social media to key decision-makers

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