How do you define "engagement?"

Have you identified how you are measuring attendee engagement at your event?

Step 1: Define engagement.

• Is it just the number of people who show up versus register for the event?

• Is it the number of people sitting in breakout rooms or in the keynote hall?

• Are you hoping to have more people listening to the content and talking to each other than being on their phone?

• Are you hoping to have positive sentiment reports from your attendees post-event?

• Are you looking to get longer booth dwell times and more qualified leads?

• Are you hoping to get survey responses?

• Are you looking for educational retention scores?

• Are you targeting social media shares and impressions?

Once you’ve officially defined the type of engagement you want from your event, you can begin crafting the experiences that will produce those outcomes.