If your entire event can be uploaded to YouTube, did you attendees really need to be there in person?
Take a look at your agenda.
Lemme guess:
Breakfast
Keynote
Panel
Break
Breakouts
Lunch
Breakouts
Break
General Session
Happy Hour
Concert/Party
Why fix what isn't broken?
Because it is broken.
In fact, worse than broken, it's draining your attendees' energy.
So how can you fix it?
Start before breakfast with opportunities to gather in a casual, healthy space like a morning nature walk or yoga class or meetup at the hotel gym with a personal trainer. This allows small groups to gather and bond over a shared interest in wellness.
Push the breakfast to later - it doesn't have to start at 7:30am, and in fact your content doesn't have to start at 8. Giving attendees more time in their morning to answer emails and knock out some work stuff will clear their brain to be more engaged throughout your event.
A 10 minute coffee break is NOT a networking break. Give people more breaks and less content. Feel impossible? It isn't. It takes a maniacal focus on the results you are trying to get from your event to curate the content that will drive those results.
Give attendees more workshops, more peer conversations, and more problem-solving sessions so they can engage in conversations with subject matter experts and each other.
Don't make your evening event all about the loud music and cheese cubes. Design the evening for fun, engagement, and connections that will last beyond the closing keynote.
Want more ideas? We learn all sorts of great things from our friends in the Club Ichi Slack channel! Are you in there?
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